PharmaFirst

PharmaFirst a web-enabled domain knowledge based and ready to use business analysis portal developed by First Datacorp for Pharmaceutical and Healthcare manufacturing and distribution industry.

PharmaFirst is a web-enabled domain knowledge based and ready to use business analysis portal developed by First DataCorp for the Pharmaceutical and healthcare manufacturing and distribution industry. It provides timely and accurate information related to sales, receivables, programs and campaigns of Pharmaceutical manufacturing and marketing and distribution companies. PharmaFirst also supports scorecarding for performance management and data mining facility for predictive analysis.

CHALLENGE

Companies suffer from the unavailability of accurate and up-to-date information on product sales and receivables, and tying these with the effort and cost of product campaigns and marketing programs.

SOLUTION

PharmaFirst is a comprehensive, small-based analysis portal for the Pharmaceutical Industry. The solution provides a re-usable analysis data model that was built based on several engagements with Pharmaceutical companies. It has pre-generated standard sales, receivables and campaign reports that allows users to do their own drag and drop analytical reports exportable to Excel and PDF.

PharmaFirst COMPONENTS

Sales, Marketing Campaign and Customer Analysis - offers a comprehensive reporting and analysis solution that delivers powerful and cost-effective business intelligence aimed at improving the speed and quality of decision making at all levels of an organization.
Scorecards and KPI’s (under development) - consists of comprehensive scorecard, reporting, analysis, and dashboard applications that provide employees with deep contextual insight into business data.
Data Mining (future release) - Beyond just predicting future product or territory performance, this module will help identify relationships in the pharmaceutical organizations’ data that might otherwise be hidden, calculating the odds that certain products might sell or certain doctors might prescribe competitors’ products based on various circumstances.

BENEFITS

PharmaFirst delivers tangible benefits across the entire pharmaceutical organization, including the following:

Reduced complexity. PharmaFirst Technology is easy to learn, integrate, deploy, and manage.
Improved productivity. PharmaFirst helps information workers collaborate easily and make informed decisions quickly.
Increased value. PharmaFirst ensures a high return on technology investment through price advantages of the Microsoft Windows platform. PharmaFirst also enables companies to use entry level to high-end hardware architecture to suit their computing requirements and a complete set of rapid application development tools.